Songwriter-producer Rob Grimaldi and co-writer Alex Bilowitz, both signed to TwentySeven Music, and Stephen Kirk round out the creative team.Īlso highlighted: how Columbia’s promotion department, led by EVP Peter Gray, hit the road with 12 tour buses, bringing “Butter” to decision-makers across terrestrial and satellite radio coast-to-coast where programmers were able to hear the song for the first time. She also helmed vocal production on “Dynamite.” Perry, who sold his stake in SONGS Publishing (The Weeknd, Lorde) before joining the Sony Music label in 2018. ![]() The players: Andrews, a Canadian hitmaker (Benee’s “Supalonely”) who co-heads Sony/ATV-affiliated TwentySeven Music Publishing and serves as an A&R consultant at RECORDS, home to Noah Cyrus and 24kGoldn. currently on the heels of record-breaking showings on Spotify, YouTube and virtually every other platform frequented by music listeners since its May 21 release, was a long one as its writers and producers detail to Variety in an exclusive interview about the making of the song. Jenna Andrews, the seasoned songwriter-producer-publisher-A&R executive and all-around industry badass, played it for Columbia Records chairman Ron Perry, himself a skilled musician and creative, who immediately thought of Michael Jackson’s “Smooth Criminal” and a smash was born.īut the road to “Butter,” the No. ![]() Nice to get an insight into their process.īTS’ ‘ Butter’: The Origin Story of the Band’s Summer Smash (EXCLUSIVE)Īs hit songs often go, BTS’ “Butter” started with a simple hook. He is the RP in the interview and Jenna Andrews is his wife.
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